Beast Productions
The agency where I work with brands on digital strategy, search, content and campaigns. It is the hub for turning ideas into growth work for clients.
Visit Beast Productions ↗01 / The beginning
Curiosity came before the business.
I grew up in Norrköping, Sweden. As a child, I was fascinated by how search engines, websites and social platforms could put an idea in front of someone on the other side of a screen. I started experimenting online around 2006–2008, long before I knew what a digital agency was.
As a teenager in 2014–2015, I made YouTube videos about WWE. The channel grew to around 40,000 subscribers and 10 million views. I learned by doing: packaging a topic, publishing consistently, noticing what held attention and improving the next video. Those lessons still shape how I think about content.
In 2016, I took the same interest in discovery into a very different setting. Träningspass1 UF was a student venture designed to make trying local gyms easier, and more than 12 gyms joined. It taught me that visibility matters most when it helps someone take a useful next step.
I kept coming back to the same idea: build something useful, then make it easy for the right people to find.
I later studied digital marketing at SIH. In February 2022, I founded Beast Productions to bring together creative work, search visibility and measurable growth. What began as one company became a wider set of projects, each answering a different problem I had seen firsthand.
2014–2015
Learning in public
Built a YouTube audience around WWE and learned the mechanics of attention through repeated experiments.
2016
A first venture
Created Träningspass1 UF, connecting people with local gyms and learning how a digital idea meets an offline need.
2022 onward
Building for others
Founded Beast Productions and developed complementary projects in web, local discovery and reputation.